Monica Michelle Velasquez is a side project enthusiast by early morning, an in-house graphic designer by day and home chef by night.
This Week in Louisiana Agriculture
2013 - Present
This Week in Louisiana Agriculture is a television program produced by the Louisiana Farm Bureau Federation, educating consumers on the importance of agriculture in their everyday lives. Rebranding this television program was my first assignment after being hired in 2013. The rebranding included new logos, stationary, television graphics and all around a new, fresher look. As I continued to work with the brand everyday and I began to develop and hone my skills as a motion designer, I continued to improve the graphics package as I went. Improvements are still being made today.
You can find the first graphics reel from the rebranding here.
Business card covers (2013)
Ag Minute Over-the-Shoulder loop (2015)
Bottom Line Over-the-Shoulder loop (2015)
Feasting on Agriculture Over-the-Shoulder loop (2016)
Trending on TWILA Over-the-Shoulder loop (2016)
Exploring Louisiana Agriculture
Exploring Louisiana Agriculture is a children’s book, commissioned by the Louisiana Farm Bureau’s Ag in the Classroom state committee. The book features photography taken by an AITC state committee member, myself and stock photos. It also includes original illustrations of characters, Louis and Ana, I created exclusively for this book and other promotional materials related to this book.
Goal Setting Group
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Coffea was my senior project submission and my centerpiece for my graduation. The coffee brand reached down to it's roots of Central America and was to bring the culture to your coffee cup. I used a variety of coffee swatches from my cups of coffee to get these rich colors and textures of coffee. The birds are original graphics created to identify where each blend of coffee was grown and cooked before being packaged. The style referenced old central american artwork, with the shape-blocking and patterns to create the form of each bird.