2018 Louisiana Farm Bureau Holiday Shop

This program runs through the holiday season, selling local Louisiana citrus and nut products to Louisiana Farm Bureau members.

OVERVIEW

Create a graphics package promoting the Louisiana Farm Bureau Holiday Shop program, running from November 1 - 26, 2018. The Louisiana Farm Bureau Holiday Shop offers Louisiana Farm Bureau members the opportunity to purchase fresh citrus fruit, citrus trees, farmed and grown in Louisiana, and a variety of pecan products from Louisiana and mixed nut varieties from Florida Farm Bureau producers and farmers. They also offer homemade jellies and pecan oil from Louisiana.

DELIVERABLES INCLUDE:

• 11"x17" print poster for parish offices
• print ad for statewide publication
• vinyl banner
• social media graphics for Facebook, Twitter, and Instagram

THE CHALLENGE

To create a graphics series that promoted Holiday Shop, and could run for the next five years. This means I needed to create a system and a theme highlighting Christmas and agriculture that would be consistent and relevant until 2022.

THE SOLUTION

I wanted to create something that felt nostalgic to the holidays, but the agriculture. So I began researching vintage farming/agriculture Christmas cards. I looked at what elements felt good, homey, and would bring holiday memories that also represented agriculture. I saw barns, houses, lots of snow, but what stuck out to me were the old farm trucks that either had a Christmas on the roof or a truck bed filled with wrapped gifts.

CREDIT

Clients:

Matt Sirgo, Louisiana Farm Bureau Program Assistant; Wendell Miley, Louisiana Farm Bureau Facilities & Safety Director

Team:
Avery Davidson, Louisiana Farm Bureau Communication Director; Kristen Oaks-White, Louisiana Farm Bureau Social Media Coordinator; Monica Velasquez, Louisiana Farm Bureau Graphic Designer, Photographer and Webmaster

Production Vendors:
Vivid Ink Graphics, poster and banner printing

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