2018 Louisiana Farm Bureau Holiday Shop
OVERVIEW
Create a graphics package promoting the Louisiana Farm Bureau Holiday Shop program, running from November 1 - 26, 2018. The Louisiana Farm Bureau Holiday Shop offers Louisiana Farm Bureau members the opportunity to purchase fresh citrus fruit, citrus trees, farmed and grown in Louisiana, and a variety of pecan products from Louisiana and mixed nut varieties from Florida Farm Bureau producers and farmers. They also offer homemade jellies and pecan oil from Louisiana.
DELIVERABLES INCLUDE:
• 11"x17" print poster for parish offices
• print ad for statewide publication
• vinyl banner
• social media graphics for Facebook, Twitter, and Instagram
• print ad for statewide publication
• vinyl banner
• social media graphics for Facebook, Twitter, and Instagram
THE CHALLENGE
To create a graphics series that promoted Holiday Shop, and could run for the next five years. This means I needed to create a system and a theme highlighting Christmas and agriculture that would be consistent and relevant until 2022.
THE SOLUTION
I wanted to create something that felt nostalgic to the holidays, but the agriculture. So I began researching vintage farming/agriculture Christmas cards. I looked at what elements felt good, homey, and would bring holiday memories that also represented agriculture. I saw barns, houses, lots of snow, but what stuck out to me were the old farm trucks that either had a Christmas on the roof or a truck bed filled with wrapped gifts.
![](https://cdn.myportfolio.com/f8a66631-f99b-41ca-9b8d-94aa5e84f8cb/49c4923c-c797-4e08-b88c-9bd5f068991c_rw_1920.jpg?h=fc4a86f376b0d50c5fc3cde62827c2f9)
![](https://cdn.myportfolio.com/f8a66631-f99b-41ca-9b8d-94aa5e84f8cb/05b2e975-f772-479d-94f0-5950070fd682_rw_1920.jpg?h=f168cd6aca1104e777b2227b26491e1b)
![](https://cdn.myportfolio.com/f8a66631-f99b-41ca-9b8d-94aa5e84f8cb/656ce8b5-6335-4360-b1ac-ccfc43f5ced1_rw_1920.jpg?h=76d066ca40cec8d03fdc148108799d5e)
![](https://cdn.myportfolio.com/f8a66631-f99b-41ca-9b8d-94aa5e84f8cb/ddd2c8ec-3714-40ec-bc00-cbb2bee458a4_rw_1920.jpg?h=c1252b040ea06846e599ae6112b8115c)
![](https://cdn.myportfolio.com/f8a66631-f99b-41ca-9b8d-94aa5e84f8cb/bcc2535d-6371-496d-b499-4db620f2b6ee_rw_1200.gif?h=b6575cf9d879371755b912aba0046afb)
CREDIT
Clients:
Matt Sirgo, Louisiana Farm Bureau Program Assistant; Wendell Miley, Louisiana Farm Bureau Facilities & Safety Director
Team:
Avery Davidson, Louisiana Farm Bureau Communication Director; Kristen Oaks-White, Louisiana Farm Bureau Social Media Coordinator; Monica Velasquez, Louisiana Farm Bureau Graphic Designer, Photographer and Webmaster
Avery Davidson, Louisiana Farm Bureau Communication Director; Kristen Oaks-White, Louisiana Farm Bureau Social Media Coordinator; Monica Velasquez, Louisiana Farm Bureau Graphic Designer, Photographer and Webmaster
Production Vendors:
Vivid Ink Graphics, poster and banner printing
Vivid Ink Graphics, poster and banner printing