2019 Louisiana Farm Bureau Holiday Shop
OVERVIEW
Create a graphics package promoting the 2019 Louisiana Farm Bureau Holiday Shop program, running from November 1 - 25, 2019. The Louisiana Farm Bureau Holiday Shop offers Louisiana Farm Bureau members the opportunity to purchase citrus trees and a variety of pecan products, all from Louisiana and mixed nut varieties from Florida Farm Bureau producers and farmers.
DELIVERABLES INCLUDE:
• 11”x17” print poster
• letter-sized poster
• print ad for statewide publication
• social media graphics for Facebook, Twitter, and Instagram
• letter-sized poster
• print ad for statewide publication
• social media graphics for Facebook, Twitter, and Instagram
THE CHALLENGE
To create new artwork in the Holiday Shop series, using the design system and theme created in 2018 to promote the 2019 program.
THE SOLUTION
Going back to my research from 2018, the second element that stood out to me was the vintage tractors. However, I wasn’t ready to do another vehicle, because I didn’t want to have the front end of the series vehicle heavy. So going back and even looking at photos I had for other projects, I was looking at a snow-covered Christmas barn, a Christmas farmhouse, or a Christmas tree farm. I decided to run with the farmhouse for 2019. I went back to the Christmas cards and even looked into farmhouse Christmas decorations on Pinterest, and saw what to add, along with the Holiday Shop promotional props from 2018 graphics.
CREDIT
Clients:
Matt Sirgo, Louisiana Farm Bureau Program Assistant; Wendell Miley, Louisiana Farm Bureau Facilities & Safety Director
Team:
Avery Davidson, Louisiana Farm Bureau Communication Director; Kristen Oaks-White, Louisiana Farm Bureau Social Media Coordinator; Monica Velasquez, Louisiana Farm Bureau Graphic Designer, Photographer, and Webmaster
Production Vendors:
Vivid Ink Graphics, poster printing