2020 Louisiana Farm Bureau Holiday Shop
OVERVIEW
Create a graphics package promoting the 2020 Louisiana Farm Bureau Holiday Shop program, running from November 1 - 30, 2020. The Louisiana Farm Bureau Holiday Shop offers Louisiana Farm Bureau members the opportunity to purchase fresh citrus fruit, citrus trees and a variety of pecan products -- all from local farmers in Louisiana. We also offer mixed nut varieties and caramel popcorn from Florida producers and farmers, thanks to our partnership with Florida Farm Bureau.
DELIVERABLES INCLUDE:
• 11”x17” poster
• letter-sized flyer
• print ad for statewide publication
• social media graphics for Facebook and Instagram
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THE CHALLENGE
To create new artwork in the Holiday Shop series, using the design system and theme created in 2018 to promote the 2020 program.
THE SOLUTION
I was itching this time to tackle another vehicle because I’m still in love with my 2018 farm truck! So I went for the obvious next best choice -- the farm tractor. I scrolled through pages and pages of iconic, vintage farm tractors and the one I chose was the 1947 Farmall Row Crop Style tractor, with some modifications. I ended up collaging the 1948 engine system on the 1947 frame because reference materials were limited. I also added a roll cage, at the request of our Safety Department. This department hosts Holiday Shop, and they advocate for farm safety at any opportunity available.
CREDIT
Clients: 
Matt Sirgo, Louisiana Farm Bureau Program Assistant; Wendell Miley, Louisiana Farm Bureau Facilities & Safety Director
Team: 
Avery Davidson, Louisiana Farm Bureau Communication Director; Kristen Oaks-White, Louisiana Farm Bureau Social Media Coordinator; Monica Velasquez, Louisiana Farm Bureau Graphic Designer, Photographer and Webmaster​​​​​​​

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