2020 Louisiana Farm Bureau Holiday Shop
OVERVIEW
Create a graphics package promoting the 2020 Louisiana Farm Bureau Holiday Shop program, running from November 1 - 30, 2020. The Louisiana Farm Bureau Holiday Shop offers Louisiana Farm Bureau members the opportunity to purchase fresh citrus fruit, citrus trees and a variety of pecan products -- all from local farmers in Louisiana. We also offer mixed nut varieties and caramel popcorn from Florida producers and farmers, thanks to our partnership with Florida Farm Bureau.
DELIVERABLES INCLUDE:
• 11”x17” poster
• letter-sized flyer
• print ad for statewide publication
• social media graphics for Facebook and Instagram
• letter-sized flyer
• print ad for statewide publication
• social media graphics for Facebook and Instagram
THE CHALLENGE
To create new artwork in the Holiday Shop series, using the design system and theme created in 2018 to promote the 2020 program.
THE SOLUTION
I was itching this time to tackle another vehicle because I’m still in love with my 2018 farm truck! So I went for the obvious next best choice -- the farm tractor. I scrolled through pages and pages of iconic, vintage farm tractors and the one I chose was the 1947 Farmall Row Crop Style tractor, with some modifications. I ended up collaging the 1948 engine system on the 1947 frame because reference materials were limited. I also added a roll cage, at the request of our Safety Department. This department hosts Holiday Shop, and they advocate for farm safety at any opportunity available.
CREDIT
Clients:
Matt Sirgo, Louisiana Farm Bureau Program Assistant; Wendell Miley, Louisiana Farm Bureau Facilities & Safety Director
Team:
Avery Davidson, Louisiana Farm Bureau Communication Director; Kristen Oaks-White, Louisiana Farm Bureau Social Media Coordinator; Monica Velasquez, Louisiana Farm Bureau Graphic Designer, Photographer and Webmaster