2021 Louisiana Farm Bureau Holiday Shop
Create a graphics package promoting the 2021 Louisiana Farm Bureau Holiday Shop program, running from November 1 - 29, 2021. The Louisiana Farm Bureau Holiday Shop offers Louisiana Farm Bureau members the opportunity to purchase citrus trees and a variety of pecan products -- all from local farmers in Louisiana. We also offer mixed nut varieties and caramel popcorn from Florida producers and farmers, thanks to our partnership with Florida Farm Bureau.
- 11”x17” poster
- Letter-sized flyer
- Print ad for statewide publication
- Social media graphics for Facebook and Instagram
To create new artwork in the Holiday Shop series, using the design system and theme created in 2018 to promote the 2020 program. A personal challenge came into play when I had to take emergency medical leave in the middle of the project. I did not return to the office until after the campaign was finished.
I decided the fourth installment of this series was going to be the farm barn. It was an obvious choice from the beginning, and I’m happy I saved this toward the end of the series. I had to look at barns specifically from Louisiana because farm barns are different across the country. More and more wedding venues are converting old barns into event spaces, so I also looked at wedding websites for ideas to give our barn character.
Matt Sirgo, Louisiana Farm Bureau Program Assistant; Wendell Miley, Louisiana Farm Bureau Facilities & Safety Director
Avery Davidson, Louisiana Farm Bureau Communication Director; Kristen Oaks-White, Louisiana Farm Bureau Social Media Coordinator; Monica Velasquez, Louisiana Farm Bureau Graphic Designer, Photographer, and Webmaster
Vivid Ink Graphics, poster printing