2021 Louisiana Farm Bureau Holiday Shop
OVERVIEW
Create a graphics package promoting the 2021 Louisiana Farm Bureau Holiday Shop program, running from November 1 - 29, 2021. The Louisiana Farm Bureau Holiday Shop offers Louisiana Farm Bureau members the opportunity to purchase citrus trees and a variety of pecan products -- all from local farmers in Louisiana. We also offer mixed nut varieties and caramel popcorn from Florida producers and farmers, thanks to our partnership with Florida Farm Bureau.​​​​​​​

DELIVERABLES
- 11”x17” poster
- Letter-sized flyer
- Print ad for statewide publication
- Social media graphics for Facebook and Instagram
THE CHALLENGE
To create new artwork in the Holiday Shop series, using the design system and theme created in 2018 to promote the 2020 program. A personal challenge came into play when I had to take emergency medical leave in the middle of the project. I did not return to the office until after the campaign was finished.

THE SOLUTION
I decided the fourth installment of this series was going to be the farm barn. It was an obvious choice from the beginning, and I’m happy I saved this toward the end of the series. I had to look at barns specifically from Louisiana because farm barns are different across the country. More and more wedding venues are converting old barns into event spaces, so I also looked at wedding websites for ideas to give our barn character.
CREDIT
Clients: 
Matt Sirgo, Louisiana Farm Bureau Program Assistant; Wendell Miley, Louisiana Farm Bureau Facilities & Safety Director
Team: 
 Avery Davidson, Louisiana Farm Bureau Communication Director;  Kristen Oaks-White, Louisiana Farm Bureau Social Media Coordinator; Monica Velasquez, Louisiana Farm Bureau Graphic Designer, Photographer, and Webmaster
Production Vendors:
Vivid Ink Graphics, poster printing

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