Farm Bureau Mental Health Resource Promotions
OVERVIEW
Create a campaign promoting online mental health resources avaiable to Louisiana farmers and ranchers.
THE SOLUTION
The campaign launched at the Louisiana Farm Bureau Convention during a time when mental health in agriculture was an especially important topic. To make the subject approachable, I used warm colors and bold typography, creating a design that felt inviting while still conveying urgency. Recognizing that imagery plays a crucial role with our audience, I selected a farm scene with a sunset—an image that resonates strongly with members and reinforces the campaign’s hopeful tone. To ensure accessibility across age groups, we incorporated both QR codes for tech-savvy farmers and a written URL with key information for members more comfortable with traditional formats.
Project Credits:
All parties involved, unless otherwise noted, were employees of the Louisiana Farm Bureau Federation at the time of the project launch.
Project launched June 2022
Communications Director: Avery Davidson
Facilities and Safety Assistant: Matt Sirgo