Baton Rouge Drink & Draw
OVERVIEW
Create a graphic to promote the Baton Rouge Drink & Draw event on Wednesday, October 30, 2018 at White Star Market.
DELIVERABLES INCLUDE:
Custom artwork, social media promotion graphics for Facebook, Instagram and Instagram Stories
THE CHALLENGE
As the host of the Baton Rouge Drink & Draw events, I usually asked a local artist to create promotional artwork for the event. However, I decided to tackle the challenge myself. If an artist had a question or wanted a prompt on what to create, I asked them to think of their interpretation of previously attended Drink & Draw events. So I used that prompt myself, and considered the date. This event was the day before Halloween, so I wanted to bring the holiday into the art, but I wanted to bring in the venue too.
THE SOLUTION
I looked at Google Maps, and collaged some screenshots of the venue together as a reference. Thankfully the venue is off the main road, Google Maps was a huge help! I also looked at Halloween decorations, and what I could add to the venue.
Sketching out the venue, I looked at what decorations I could add to give it an halloween theme. So cobwebs, haunted houses and tombstones came to mind. Spiders, overgrown grass also came to mind. So I turned the venue into a haunted house, filled with all of the elements mentioned, plus some easter eggs like the Drink & Draw flower and the date of the event. I kept the elements in the final illustration minimal, because I didn’t want to over do the Halloween elements.
I considered the time of the event when deciding the color scheme. I was thinking of trick-or-treaters going from house to house at night, so I wanted the scene at night. Because of that, I kept the colors muted. As with most of my projects, I kept it down to five colors as a challenge. The elements are minimal and clean, but together still create an interesting composition.
Now that I was satisfied with the artwork, it was time to apply them to social media graphics. Baton Rouge Drink & Draw had a Facebook and Instagram account, so I created graphics for a Facebook post, Facebook event header, Instagram post and Instagram Stories.
MOVING FORWARD
I had to create graphics to promote the January 2019 and November 2019 Drink & Draw events. Because of the success of this graphic, I decided to repurpose the bones of the original artwork, and make changes unique to those events.
BATON ROUGE DRINK & DRAW JANUARY 2019 CHANGES
I changed the color scheme and removed the Halloween decorations. Since it was the new year, I added the 2019 Pantone Color of the Year, Living Coral. I added snow because it was in the weather forecast for that night. We rarely get snow in South Louisiana, and it didn't snow that night.
BATON ROUGE DRINK & DRAW NOVEMBER 2019 CHANGES
This graphics set was a quick turn-around, so I didn't do much to this. I changed the color scheme to feel more fall and Thanksgiving themed, and added a new pillar the venue added to the front, facing the main street.
