Louisiana Farm Bureau News
OVERVIEW
To re-establish the Louisiana Farm Bureau News, the official publication of the Louisiana Farm Bureau Federation, as a brand that reports news important to Louisiana Farm Bureau members, and tells the story of Louisiana agriculture.
THE CHALLENGE
Creating a brand that embodies the original Louisiana Farm Bureau Federation brand, and make it appealing to Louisiana Farm Bureau members, farmers and ranchers in Louisiana, professionals in agriculture, state and national government lawmakers and officials.
THE SOLUTION
At the request of the client, the Louisiana Farm Bureau Federation logo is to be incorporated in the Louisiana Farm Bureau News logo. I researched major network newscasts, as they incorporate their company logo in the branding of those programs. I also researched how they incorporated their logos in for special events, like the 2020 election and the Olympics.
Project Credits:
All parties involved, unless otherwise noted, were employees of the Louisiana Farm Bureau Federation at the time of the project launch.
Project launched January 2022
Communications Director: Avery Davidson
Louisiana Farm Bureau News Editor: Neil Melançon