NOrth Oaks Health System Good catch Program
OVERVIEW
Create an identity system for new internal program promoting thoroughness within patient interaction and care.
THE SOLUTION
This project was a great reminder that less is more. Although I initially considered incorporating the North Oaks leaf into the logo, the client and creative manager advised a simpler approach. The final design uses only a check mark and a magnifying glass, symbols that directly reflect the program’s focus on attention to detail. We applied the North Oaks color palette across the logo and supporting collateral, keeping the design both purposeful and brand-consistent.
Project Credits:
All parties involved, unless otherwise noted, were employees of North Oaks Health System at the time of the project launch.
Project launched in December 2022
Creative Manager: Allison Portier
Marketing Director: Pamela Cantrelle