Save our Summer blood drive with North Oaks health System
OVERVIEW
Create a campaign promoting a health system-wide blood drive, coordinated with the Louisiana Blood Center, using a summer theme and list of incentives for participants.
THE SOLUTION
The local blood center faced critically low supply levels, so they partnered with North Oaks to host a three-day community blood drive across all campuses. Themed “Save Our Summer,” the campaign centered on a lighthearted incentive — a free ice cream voucher for successful donors. To capture this spirit, we designed playful visuals featuring a pink flamingo, melting ice cream, and the signature North Oaks blue, evoking an inviting summer atmosphere. We utilized print fliers, the digital LED facing the main road, but the leader of this campaign was our social media channels, which included promotional graphics and day-of reminder graphics.
Project Credits:
All parties involved, unless otherwise noted, were employees of the Louisiana Farm Bureau Federation at the time of the project launch.
Project launched July 2024
Creative Manager: Allison Portier