Louisiana’s Favorite Doctor Contest Promotions + Winner Campaign
OVERVIEW
Create a campaign asking the community to vote for the North Oaks Health System 2024 Physician of the Year, Dr. Linarello, Louisiana’s Favorite Doctor in the LHA Trust Funds “Louisiana’s Favorite Doctor” competition.
THE SOLUTION
To promote our Physician of the Year nominee, Dr. Lineraello, we built a campaign that aligned with similar efforts from other health systems while staying true to the North Oaks brand. Using the signature gold—chosen for its energizing and approachable qualities—we designed collateral featuring his official environmental portrait and clear step-by-step instructions for community members to submit nominations. Digital outlets and tabletop flyers served as the primary vehicles for this initial community engagement phase.
Following the campaign’s success, we quickly transitioned from an awareness effort into a celebration campaign. A custom “Louisiana Favorite Doctor” seal was developed and applied across all materials, expanding the reach through print advertising, billboards, pull-up banners for his clinic, and special collateral for the announcement ceremony. This evolution allowed the campaign to highlight not only community participation but also Dr. Lineraello’s well-deserved recognition.
Project Credits:
All parties involved, unless otherwise noted, were employees of North Oaks Health System at the time of the project launch.
The contest promotion campaign was launched in February 2025, followed by the winner campaign in April 2025.
Photographer: Michael Palumbo
Creative Manager: Pamela Cantrelle
Public Relations Coordinator: Melanie Zaffuto
Marketing Director: Desiree Simmons