LOPA Donate life week with NOrth Oaks Health System

OVERVIEW

Create a campaign to promote organ donation through the Louisiana Organ Procurement Agency (LOPA) to the community. This campaign also includes event collateral for a private, internal event partnered with LOPA.

THE SOLUTION

The theme designated by LOPA, “Donors are Super Stars,” inspired me to set the event’s visual tone against a night sky backdrop. Since the program—co-hosted by LOPA and North Oaks—featured a butterfly release as a signature and emotional moment, I leaned into that imagery while weaving in elements of the North Oaks brand. I designed butterflies in the health system’s gold and blue, complemented by additional shades from the brand’s primary and secondary palettes. Against the deep North Oaks blue of the night sky, the bright butterflies created a striking yet gentle contrast, evoking both celebration and reflection. To further soften the tone for such a bittersweet occasion, I paired a rounded script for the theme with North Oaks’ brand fonts for supporting information, balancing warmth with consistency.

Project Credits:

All parties involved, unless otherwise noted, were employees of North Oaks Health System at the time of the project launch.

Project launched in April 2024

  • Creative Manager: Allison Portier

  • Marketing Director: Pamela Cantrelle

  • Vice-President of Marketing & Business Development: Ty Kennon

  • Volunteer Services & Foundation Director: Staci Arceneaux

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