North Oaks Health System Mobile Care Launch Campaign

OVERVIEW

Create launch campaign promoting the North Oaks Mobile Care Unit, expanding healthcare to community members who face challenges traveling to appointments at clinic locations.

THE CHALLENGE

In addition to developing the campaign, we were also responsible for designing the bus wrap that would introduce the service line and encourage community engagement with both the brand and the new offering. The Creative Manager designed the service line logo, while I focused on creating the overall wrap concept. Once the wrap was finalized and approved, we extended the visual style into the introductory campaign, ensuring a consistent and recognizable look across all touchpoints.

THE SOLUTION

We chose to keep the copy simple and let the image of the bus take the lead. Because the bus was not yet available for photography, we transposed a photo of it onto an image of a large moving vehicle to create a realistic visual. To reflect the rural community this service line was entering, we paired it with a farm-inspired background.

In addition to the campaign visuals, we produced evergreen collateral, which includes a pull-up banner and a rack card that provide more details about the service line. These pieces were designed to remain relevant and continue supporting community awareness long after the campaign concluded.